Agencies do some of their best work for charitable groups, evident among the winners in the 2013 Mobius Awards. Creative work for 12 charitable or non-profit groups won awards ranging from Best of Show to a Certificate for Outstanding Creativity.
Help for the homeless
"FiftyFifty X-mas Edition"
Reporters Without Borders
"Magic Me, London"
Les Restaurants Du Coeur
"The Airfood Project"
End It Movement
"Trafficking in Traffic"
Ni Putes Ni Soumises
"Unlock a Woman"
SEEK Pty. Ltd
"Volunteer to Promote Volunteering"
"Wailing Walls Against Injustice"
Film and Video Umbrella
Expanded Opportunities in: Brand Identity, Digital, Print, Social Marketing, Craft/Technique
New Categories: Celebrity Endorsements, Product Placement
Baby meets Big Spiderman in latest “Baby & Me” creation
Evian theme worked, so they kept it
“Baby & Me” dance moves; video shot in Buenos Aires and Paris
BETC, Paris, has created campaigns for Evian spring water for 15 years and stuck with the same concept of “Live Young” most of that time. "We have kept this idea for years and years, which is not common. So we have tried to find new creative ways to express it every time. After the first time, Evian decided to do it again,” says Valérie Chidlovsky, copywriter on the “Baby & Me” campaign that won Best of Show in Integrated Campaigns in the 2013 Mobius Awards.
Valérie and Agnés Cavard, art director on the campaign, talked about the highly successful campaign with Mobius Awards Chairman Lee Gluckman in June.