"Borgia" at 360°
Promoting a TV series on the Borgia family meant taking a familiar topic and giving it a new touch, which was 360-degree photography designed to play on a variety of platforms, explains Olivier Apers, Creative Director, BETC Euro RSCG, Paris. Watch the interview.
Clockwise from top left: Paco Valverde Solozabál, Lee Gluckman, Elvira Fernandez, Jorge Busnadiego,
Eduardo
Benito, Asunción Robles, Marcos Sánchez Martín
Sidecar's proposal to "dress the bottle," as Paco Valverde says in a recent interview with Mobius, was three years from proposal to finish. He discusses the project and the advertising business in this interview.
Watch the interview.
Adam Hinton - Photographer of the Year
Hinton “slipped right into” using digital photography, video and interviews to tell stories. Using multimedia allowed projects to “become more detailed,” he says.
Watch the interview.
Read more about Adam Hinton.
Bruno Luglio (left), Art Director, and Patrick Matthiensen, Creative Director, kempertrautmann, Hamburg The inspiration for “A Sound Logo – Inspired by Hamburg” (winner in Logo/Trademark) came from an iPhone photo passed around at a party, explains Bruno Luglio, proof that “ideas come at moments when you are not expecting them.” The work was done for Philharmoniker Hamburg. Watch the interview.
Patrick Matthiensen tells a strange tale of the Integrated Campaigns winner, “Germany Will Find You,” which the agency did for free, but then had to pursue the client to get the project accepted.
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Kate Lightfoot, Associate Creative Director, OgilvyOne Melbourne, (2nd from left) with Creative Director Dave Scott (left), Rebecca Ballantyne, Head of Client Services, OgilvyOne (right) and Nicola Barrans, Acting Director – Private Giving and Business Partnerships, Arts Centre Melbourne (2nd from right)
During a period of great demand on charities, OgilvyOne, Melbourne, put together “Sally’s First Show” book to bring attention to The Arts Centre First Call Fund. Kate Lightfoot, copywriter on the project, talks about the labor of love that exceeded its goal and also won Best of Show-Direct in Mobius. “We got great feedback….they didn’t just donate money, they read the book to their grandchildren.”
Watch the interview.
