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I just think film has more value and transmits more emotion.
-- Franz Lustig, Berlin and Los Angeles, Cinematographer of the Year

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We give the staff a lot of freedom and force them to use this freedom.
-- Guido Heffels, Executive Creative Director, Heimat, Berlin, Best of Show – Television for "Faces" for Hornbach

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Advertising may be becoming “more like communications,” but even so “people decide” what they like so agencies need to pay more attention to the people seeing the ads.
-- Alex Schill, COO of Serviceplan, Best of Show-Direct and Cinema/In-Flight

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 Creating a classic exhibition on the web became a “challenge and a big opportunity.”
-- Florian Grimm, Nils Gallun, Matthias M. Müller, Creative Directors on “Hidden Heroes,” Best of Show-Online by Grimm Gallun Holtappels, Hamburg

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| "It takes a very good sound editor to turn an extended operatic overture into a format for a radio spot for condoms."
--Wolfgang Kröper, CEO and Creative Director of Betriebskultur GmbH, Best of Show-Radio

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Book featuring Williams Murray Hamm work was so successful in the first edition that the company did a second one for clients and staff. “It was a bit of a labor of love.”
-- Craig Kirk, designer with WMH, winner of Best of Show-Book/Brochure

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“In this commercial, the car is the only star…”
--Gian Carlo Lanfranco, Copywriter, and Thijs Van Dam, Account Manager, bsur, Amsterdam, which won the Kodak Cinematography Award.
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“It just seemed so amazing what they were doing….teaching fine needlework to prisoners, mostly men….we felt we could help them out”
--Miranda Bolter, senior designer, The Partners, London, about the pro bono project for Fine Cell Work charity, which won Best of Show-Print.
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“There is a knowledge gap…what Digital_Links does is take computers we throw away …clean them up and refurbish them…and give them to African businesses and students.”
--Kevin Lan and Freya Defoe, designers at The Partners, discuss their winning project that was nominated for Best of Show-Print.
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“Photography is “a combination of "technical skills, fantasy and a little bit of undefined emotion.”
--Mobius Awards' Photographer of the Year, Amsterdam resident Erwin Olaf.
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