Special thanks to 2012 Judges
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2012 Mobius Awards -

Mobius Awards is an international advertising, design and creativity competition recognizing outstanding work from professionals and students in the following:

The competition began in 1971 and attracts entrants from the U.S. and around the world annually. Judges located throughout the world use a point system to decide which entries receive awards. The point system means that more than one entry can receive the same award or that no award might be given in some instances.

The competition is open to consumer and business-to-business advertising, Student work and Spec. work. Entries must have been created, produced, published, marketed, launched, screened or aired or reintroduced from October 1, 2011, through October 1, 2012. The entry deadline is October 1, 2012.

Awards

Mobius Awards presents the following awards:

In overall competition:

First Place Mobius Statuette

Second Place Certificate for Outstanding Creativity

Student Award Certificate

Spec Advertising Certificate

Best of Show (Grand Prix) – 2011 Best of Show winners came from Australia, France, Germany, Portugal, Singapore and Spain. Selected by a second panel of judges from among the First Place Mobius winners in:

(Not all mediums have a Best of Show each year.)

• Branded Content/Entertainment
• Brochure/Book
• Cinema/In-flight
• Direct
• Integrated Campaign
• Logo/Trademark (Brand Identity)
• New Media
• Online
• Outdoor/Out-of-Home
• Package Design
• Point-of-Purchase
• Print
• Radio
• Television

Special Awards

Photographer of the Year – Selected by Lewis Blackwell of the United Kingdom, an author and editor and Chief Creative Officer at Evolve Images LLC, London.

Cinematographer of the Year – Selected by a special judging team.

Best Photography of Mobius – Selected from among Mobius winners by an international panel.

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

General Information

• ENTRY DEADLINE: The entry deadline is October 1, 2012.
• ELIGIBILITY – DATE OF PRODUCTION/FIRST USE: The competition is open to consumer and business-to-business advertising and package design created, produced, published, marketed, launched, screened or aired or reintroduced from October 1, 2011, through October 1, 2012.
• CONFIRMATION OF ENTRY: An acknowledgement letter will be sent by email to each entrant once the entry materials and payment have been processed.
• WITHDRAWING AN ENTRY: Within 24 hours of finalization, an entry may be withdrawn (subject to a US$100 processing fee, see REFUND POLICY). Entry withdrawal requests must be received via email to KristenGluckman@mobiusawards.com within 24 hours of finalization.
• REFUND POLICY: Refunds are only issued for entries withdrawn within 24 hours of finalization, and subject to a US$100 processing fee. Refunds will NOT be issued for entries withdrawn after 24 hours of finalization.
• JUDGING RESULTS: Judging Results will be se sent by email to each entrant in early January 2013. Judging results will not be released until all entry fees have been paid in full.

Entry Guidelines

• PURPOSE/INTENT STATEMENT: Because the intended audiences (consumers, etc.) have different perspectives, judges can best evaluate your entry if you provide a description of its audience (age, gender, etc.) and the marketing objectives. Also, include any special details such as choice of words or graphics that reflect cultural subtleties. This information is required in the online entry system, and is included with your entry for judging. Please keep the purpose/intent statement length to 75 words.
• RETURN OF ENTRIES: Physical entries will not be returned unless specifically requested at the time of entry. The entrant is responsible for all return shipping charges.
• LANGUAGE: Entries must be submitted in English or have an English translation.
• MULTIPLE ENTRIES: Entries may be made in multiple categories and media types. A new entry must be created for each category and/or media.
• USE OF ENTRIES: Entrants allow entries to be viewed for judging purposes and permit winning entries to be aired to public audiences and/or shown on television for promotion and publicity purposes with the entrant assuming any broadcast, union, talent, or rights fees, if applicable.
• LIABILITY: Every reasonable care will be used to protect entries from damage or loss, but Mobius Awards, Ltd., its management or judging committees cannot assume liability for either.

Distribution of Awards

• AWARDS: All awards will be engraved / printed and presented to the name of the entrant’s organization, NOT the name of the entrant contact. Awards will be shipped to the entrant at the entrant’s expense beginning in February 2013.
• DUPLICATE AWARDS: Duplicate awards for any year may be purchased at any time. Duplicates can be personalized in an individual’s name as long as the person was credited to the entry.

Entry Submission

Physical entries should be received in our office within 7 days of finalization. We recommend shipping via air courier, not post.

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277 USA
(310) 540-0959

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

How to Enter

1. Review
   Review the following information before you begin your entry:
   • General Info
   • How to Enter
   • Entry Submission Options & Specifications
   • Media Types
   • Categories
   • Fees & Payment
     
2. Mobius Awards Entry System
   The 2012 Mobius Awards entry system is powered by BEAM.TV. If you are already a BEAM.TV user, use your BEAM.TV login and password. If not, create a free account at http://www.beam.tv/awards/login/mobius2012. Click on “New User” and provide your email address. You will then receive the password that will allow you to login and begin the Mobius Awards entry process.
3. Entrant Contact Information
   The entrant contact name will not appear on any Awards.
4. Create an Entry(s)
   • Media Type:
     Select a Media Type
   • Entry Type:
     Select Single or Campaign
     NOTE: For Integrated Campaign entries, select Single
   • Category:
     Select a Category
   • Number of Items (for Campaign entries only):
     Select number of items in Campaign Entry
     NOTE: For Package Design Product Range entries with more than 6 elements, select 6 items.
   • Entry Credits
     Including Entry Title, Product, Purpose/ Intent, Agency, Client, etc.
   • Media Submission Options:
     Select one of the available options. Media Submission Options available for selection are determined by the Media Type of your entry.
     • Attach from BEAM.TV – File Upload
     • Upload Now – File Upload
     • Upload via FTP – File Upload
     • Post – For physical entries (to be shipped to Mobius Awards office)
     • URL attachment – For URL entries
   • Pending Entries
     When an entry has been created, it will appear under the Pending tab. The Status indicates if an entry is Ready or Not Ready to be finalized. Entries that are Not Ready cannot be selected for finalization (i.e., no Select box). In most cases, entries that have the Not Ready status are awaiting attachment.
5. Finalize Entry(s)
   Please finalize all your entries at one time. Click on the Select box for each entry, and click the Finalize button. The entries will now appear under the Finalized tab.
   
   For entries with file uploads (Video, Audio, URL):
   Click Accept on the Charges – BEAM.TV Delivery Summary page.
   NOTE: There is NO additional charge for digital file uploads (Standard Delivery = US$0). The Season Pass Upgrade is an OPTIONAL one-time payment which includes unlimited digital delivery (for up to 1 year) to all other awards competitions in the BEAM.TV system. For further information on the Season Pass Upgrade, please contact Beam directly at awards@beam.tv.
   
6. Additional Entries
   You may now log out of the entry system. Additional entries can be created and finalized at any time up until the competition closes.
7. Payment
   After finalization of the entries, you will then receive an Entry Summary Email with instructions for the immediate payment to Mobius Awards. The email includes the link to pay by credit card and additional instructions on how to pay by check or Bank Transfer.
8. Shipping (for physical entries only)
   If you have any physical entries (i.e., Brochure/Book – Physical, Direct – Physical, All Package Design), they should be received in our office within 7 days of finalization. We recommend shipping via air courier, not post.

   Mobius Awards, Ltd.
   Attn: Entry Department
   713 South Pacific Coast Highway, Suite A
   Redondo Beach, California 90277 USA
   (310) 540-0959

   All other entries are to be submitted digitally to Mobius Awards at BEAM.TV.

9. Entry Acknowledgment
   Entries will be acknowledged and confirmed via email once your Mobius Awards entry fees have been paid, and physical entries (if applicable) have been received in our office. Review the entry acknowledgment email and make any necessary corrections (e.g., Title, Contact Information, etc.).

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

Media Types

BRANDED CONTENT/ENTERTAINMENT NEW

Online video, movie or webisodes that clearly identify a brand and further its position
BC – Branded Content/Entertainment

BROCHURE/BOOK

Catalogue, annual reports, product brochures
BB – Brochure/Book – Physical
BD – Brochure/Book - Digital

DIRECT

Advertising that elicits a direct response/call to action
DM – Physical Mail
EM – Email Marketing
DB – Broadcast (Direct Response TV, Radio – Infomercials)
OD – All Other Direct

INTEGRATED CAMPAIGNS

Campaigns must include at least two (2) different medium types
MX – Integrated Campaigns

LOGO/TRADEMARK

Brand Identity
LO – Logo only
LC – Brand Identity/Logo in use (invitations, holiday cards, announcements, stationery, bags/boxes, vehicle wraps, etc.)

NEW MEDIA

Emerging, innovative media
AP – Apps (iOS, Android, Windows Mobile, etc.)
NV – Viral Marketing (including videos)
GN – Guerilla/Ambush Marketing
NM – Mobile Marketing (smartphones, tablets, mobile devices, etc.)
SN – Social Media
ON – All Other New Media

ONLINE

Internet Advertising
WF – Website: Flash (includes microsites)
WB – Website: Non-Flash (includes microsites)
OL – Banners, Pop-up, Floating ad, etc.
OM – All Other Online

OUTDOOR/OUT-OF-HOME

Billboards, Transit, Street, Kiosks, Wallscapes, etc.
DO – Digital (DOOH)
NO – Non-Digital
OT – All other Outdoor

PACKAGE DESIGN

Art, science, technology of product packaging
PD – Package Design
SP – Sustainable Package Design
PR – Package Redesign

POP (POINT OF PURCHASE) / AMBIENT

In-store point of sale advertising
SA – Product displays, counter/floor stands, banners, cinema/theater standees, etc.

PRINT

Printed Advertising
CP – Consumer Magazine
TP – Trade Magazine (business-to-business)
NP – Newspaper
PS – Poster (one-sheet, etc.)
OP – All Other Print

RADIO

Radio commercials RUN TIME may not exceed 10 minutes in length
R – Radio

TELEVISION

TV, Cinema/In-flight commercials RUN TIME may not exceed 10 minutes in length
T – Broadcast, Cable, Satellite Television
TC – Cinema/In-Flight

SPEC. ADVERTISING

Professionally created advertising that was never released (intentionally or otherwise); entries accepted in category 28 only
XA – Spec. Advertising – Professional

STUDENT

Currently enrolled or recently graduated students; entries accepted in category 29 only
ST – Student entry

High School or College students may enter work done for a class project, an internship or just for the purpose of entering this competition as long as they are part-time or fulltime students. Work from an internship is eligible as long as it was not used by the agency for a client. An exception is work done for a student newspaper, radio station, television station or club.

The entry can be the work of one student or of a group of students. If done by a group, all credits must be included with the entry. Those who recently graduated (within the past year) may also enter the student competition if the entry was created while the entrant was a student, and it meets all the other entry requirements.

All Mobius Awards Rules & Regulations, Entry Material Specifications, Categories, Media Types, Fees, Payment and Shipping instructions apply to Student Entrants. In addition, Student entrants must have an advisor or faculty member verify in writing that the work is original. This verification must be submitted along with a copy of the entrant’s (or entrants’) valid student ID upon request of the competition’s executive director.

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

Categories

1. Apparel & Footwear: Clothing, Shoes, Jewelry, Watches, Accessories
2. Automotive: Cars, Trucks, Motorcycles, Dealerships, Gasoline/Petrol, Oil, Additives, Tires, Service
3. Branding: Self Promotion, Corporate Identity, Corporate Image, Station/Network Promos & IDs
4. Business / Commercial Products & Services: Computers, Printers, PDAs, Software, Industrial & Heavy Equipment, Office Supplies, and any other products or services for businesses
5. Charitable / Non-Profit Organizations: Awareness Messages, Fundraising, Recruitment
6. Consumer Electronics: Computers, Printers, Software, Cameras, Camcorders, Cell/Mobile Telephones, Smartphones, Tablets, TVs, DVRs, Portable Music Players, Video Game Systems & Peripherals, Video Games
7. E-Commerce: Online Retail/Wholesale & Marketplaces, Services, etc.
8. Ecology: Sustainability, Green Initiatives, Environmental Issues & Concerns, Eco-Friendly Products, Eco-Friendly Services, LEED Construction, Passivhaus, etc.
9. Education: Schools, Colleges, Universities, Trade Schools, Vocational Institutes, Scholarships, Athletic Programs, Recruiting
10. Entertainment Media Promotion: DVD’s, Videos, Music, Newspapers, Magazines, Publications, Books, Television Programming, Movies, Trailers & Promos, etc.
11. Food, Beverages: All Food Products, All Beverages
12. Government/Political/Military: Awareness Messages, Recruitment, Fundraising, Campaign Messages
13. Healthcare: Health Insurance, Dental Services, Doctors, Hospitals, Urgent Care, Surgery Centers, Medical Offices, Rehabilitation Facilities, Out-Patient Facilities, etc.
14. Home Care & Maintenance Products: Building Materials, Cleaning Supplies, Tools, Hardware, Yard & Garden Products, Remodeling
15. Home: Home Décor, Flatware, Glassware, Table Settings, Furniture, Appliances, etc.
16. Olympics / Paralympics
17. Personal Care Products: Beauty/Grooming Products, Cosmetics/Make-up, Shaving, Hair Care, Perfume, Condoms, etc.
18. Pharmaceutical/Medical: Non-Prescription, Prescription, Medical Supplies, Surgical Supplies, etc.
19. Public Service Announcement: (PSA)
20. Recreation, Leisure & Travel: Restaurants/Dining, Fast Food Restaurants, Bars, Nightclubs, Museums, Theme/Amusement Parks, Zoos, Casinos, Art Galleries, Airlines, Bus, Train, Cruise Lines, Tourism, Hotels, Resorts, Spas, Entertainment Events, Concerts, Sporting Events, Fitness Centers, Fitness Equipment, Sporting Goods, Luggage, Hobbies, Games, Crafts, Toys, Lottery, etc.
21. Religion/Spirituality: Awareness Messages, Fundraising
22. Retail Stores: Department Stores, Discount, Mass Market, Apparel & Footwear, Drug Stores, Jewelry & Accessory, Consumer Electronics, Environmental, Supermarket, Grocery Stores, Convenience Stores, Business/Commercial Products, Pet Products, Home & Garden, DIY, Home Furnishings, Book Stores, Florists, etc.
23. Services: Financial, Insurance, Postal/Post Office, Freight/Couriers, Cable/Satellite Services, Internet Service Providers (DSL, FiOS), Advertising, Repairs, Email Service Providers (ESP), Professional Services, Public Utilities (water, electric, etc.), Telephones, Real Estate, Web Hosting, etc.
24. Miscellaneous: Tobacco, Pet Products, etc.
25. Specialty: Eco-Friendly Advertising Concept (causes minimal or no harm on the environment)
26. Specialty: Low Budget, Local Station Conceived & Produced Advertising
27. Specialty: Unique Use of Media (Innovative use of a medium)
28. Spec. Advertising: Professionally created advertising that was never released, intentionally or otherwise
    (Spec. Advertising media type entries only)
29. Student: Student entries only
30. Craft/Technique: 3D
31. Craft/Technique: Animation
32. Craft/Technique: Art Direction
33. Craft/Technique: Cinematography
34. Craft/Technique: Copywriting
35. Craft/Technique: Direction
36. Craft/Technique: Editing
37. Craft/Technique: Humor
38. Craft/Technique: Illustration/Graphics
39. Craft/Technique: Live Commercial / Live Performance
40. Craft/Technique: Music (Adaptations or Original)
41. Craft/Technique: Overall Production
42. Craft/Technique: Photography
43. Craft/Technique: Set Design
44. Craft/Technique: Sound Design (Editing, Effects)
45. Craft/Technique: Talent
46. Craft/Technique: Typography
47. Craft/Technique: Visual Effects (VFX)

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

Entry Submission Options & Specifications

Choose ONE (1) applicable Entry submission options for each entry based on its Media Type.
Additional details for all Entry Material options are included below.

*STUDENT and SPEC. ADVERTISING entries are to be submitted based on the Media Type of the entry.

Video File Upload

For BRANDED CONTENT/ENTERTAINMENT entries:

• Submit a presentation video (2-3 minutes in length) that describes the entry and its scope, execution, elements, etc.

For INTEGRATED entries:

• Submit a presentation video (2-3 minutes in length) that describes/showcases the campaign and its scope, execution, elements, etc.

All video files must be encoded to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

• High quality MPEG2
  OR
• H.264 Quicktime File

MPEG2 specifications

OR

H.264 Quicktime MPEG2 specifications

*H.264 Quicktime NOTE: We recommend that the files are made using Apple Quicktime Player. You can download the player for free, but you will need the “Pro” upgrade to export files. The Pro upgrade can be purchased direct from http://www.apple.com/quicktime for around US$30.

**Upload times NOTE:
The upload time relies on the upload speed connection your computer has to the internet. If you have a slower or shared connection, upload times may take longer. Ensure you are not running any other download/uploads to the internet.

Image File Upload

URL

For INTEGRATED entries:

• Submit a site link that describes/showcases the campaign and its scope, execution, elements, etc.

Submit a “live” URL with any usernames and passwords if applicable.
The URL(s) must be “live” at the time of entry and remain “live” through January 31, 2013.
To ensure that your entries are judged accurately, verify and double-check all URLs submitted (all links working, etc.).

Audio File Upload

Physical Entry (for Book/Brochure – Physical)

For judging: Submit one (1) of the actual Brochure/Book.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the Brochure/Book.

Ship actual Brochure/Book, CD with images, and Consignment Note (which you received upon finalizing your entries in the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Entry packages must be received no later than November 14, 2012.

Physical Entry (for Direct – Physical Mail)

For judging: Submit one (1) of the actual Direct – Physical Mail.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the Direct – Physical Mail entry.

Ship actual Direct – Physical Mail, CD with images, and Consignment Note (which you received upon finalizing your entries in the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Physical entries should be received in our office within 7 days of finalization. We recommend shipping via air courier, not post.

Physical Entry (for Package Design & Sustainable Package Design)

NOTE: For product ranges with more than 10 items, select “Number of Items = Entry with 10 items” on the entry system.

For judging: Submit the actual package(s). The package(s) can be empty.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the package(s).

Ship actual package(s), CD with images, and Consignment Note (which you received upon finalizing your entries in the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Physical entries should be received in our office within 7 days of finalization. We recommend shipping via air courier, not post.

Physical Entry (for Package Redesign)

NOTE: For product ranges with more than 10 items, select “Number of Items = Entry with 10 items” on the entry system.

For judging: Submit the actual “old” package(s) and the actual redesigned package(s).
Please label them accordingly. The package(s) can be empty.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the “old” and redesigned package(s).

Ship actual package(s), CD with images, and Consignment Note (which you received upon finalizing your entries in the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Physical entries should be received in our office within 7 days of finalization. We recommend shipping via air courier, not post.

General Info | How to Enter | Media Types | Categories | Submission Options | Fees & Payment

Fees & Payment

NOTE: There are no additional fees for media handling and uploads.

Payment Methods

• Credit Card
  Visa, MasterCard, American Express
  link to pay included in entry confirmation email
  (A 3.5% Credit Card Network Charge will be added to your invoice)
• Check or Money Order
  by U.S. Bank Draft in U.S. Dollars, payable to: Mobius Awards, Ltd.
  713 South Pacific Coast Highway, Suite A, Redondo Beach, California 90277-4233 USA
• Bank Transfer
  Bank details will be emailed to entrants after their entries have been finalized.
  An additional Bank Transfer Fee of US$35 will be applied for each bank transfer.