Mobius Awards is one of the world’s oldest independent international advertising competitions. It was established in 1971 in Chicago by J.W. Anderson as part of the U.S. Television and Radio Commercials Festival. Since 2001, Mobius has been under the leadership of Lee W. Gluckman Jr. The competition’s headquarters are now in Redondo Beach, Los Angeles area, California.
Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Point-of-Purchase, Print, Radio, Television, and Student. In 2009, Image awards were added to the competition and were expanded for 2010.
Entries traditionally come from professionals in more than 25 countries and are judged throughout the world by international panels. Points are awarded entries based on effectiveness and creativity. Judges are not required to award first and second places and also may award more than one first and second place in a category.
Mobius present a First Place Mobius Statuette, a Second Place Certificate and a Student Certificate as well as Best of Show in the various mediums (chosen from among First Place winners). In addition, the competition awards include Advertising Photographer of the Year, Best Photography of the Year, a Cinematographer of the Year and the Kodak Award for Cinematography.
Mobius takes its name from the Mobius strip, a strip of paper that when twisted once and joined at the ends presents a single edge and a single face reversing themselves and continuing indefinitely. Thus, the Mobius Statuette is a three-dimensional version of a Mobius strip.