Kolar Advertising
Campaign for the
60th birthday of 3M's Electrical Tape
 
 

LOS ANGELES, CALIFORNIA, USA - German agencies, led by DDB Germany, captured 97 awards, including 53 First Place awards in the 2006 international Mobius Awards competition. This was the most awards won by any country.

The Berlin agency won nine First Place Mobius Golden Statuettes for its work in Print Advertising, Mixed Media, Outdoor Advertising, Television and Point of Purchase. DDB Germany also won five Second Place Certificates of Excellence in those mediums. Most of the awards were for Volkswagen advertising, but the company also received awards for work done for clients World Vision Deutschland, Atari Deutschland, SPIEGEL-Verlag Rudolph Augstein and DDB promotional work.

Tribal DDB GmbH, Hamburg, won three First Place Awards and three Second Place Certificates of Excellence. Three awards were in Online and one in Direct for Volkswagen; one for Hamburg-Mannheimer Versicherengs, also in Online, and one in Online for Nike Deutschland.

The competition, which is in its 36th year, attracted entries from 35 countries and gave out 143 Mobius awards, 128 Certificates and 10 student awards.

Also winning four First Place Mobius awards was Scholz & Friends Berlin GmbH, which won in the Point of Purchase and Print Advertising, as well as taking five Second Place Certificates in Print, Point of Purchase and Direct. The awards were for work done for Robert Bosch Gmbh, Aktionsbuendris Landmine.de, Berlin; Initiative Proheim, Berlin; Staatiche Porzelian-Manufaktur Meissen GmbH; Weru AG, Rudersberg, and jobintown.de, Karben.

Scholz & Friends of Hamburg received four Mobius awards, winning in the Print and Outdoor Advertising mediums. The work was for clients BSH Bosch und Siemens Hausgernete GmbH, Krebsgeselischaft Nordrheim Westfalen e.V., Dusseldorf, and EuroEyes Services GmbH, Hamburg.

Saatchi & Saatchi, Frankfurt, won three First Place Mobius awards in Online Advertising, Television, and Outdoor Advertising, as well as five Second Place Certificates in the New Media, Print and Outdoor. Clients were Audi AG, Beate Uhse, Bel Deustchland GmbH, Emirates, and Pro Slim.

Other German firms winning multiple awards are:

KNSK Werbeagentur GmbH, Hamburg, won three statuettes in the Print and Outdoor Advertising mediums and also collected three Certificates in Print and Outdoor Advertising, all for clients Financial Times Deutschland, DaimlerChrysler AG and McNeil GmbH & Co. OHG, Bad Honnef.

Publicis Frankfurt GmbH, Frankfurt am Main, won three First Places in Package Design, Outdoor Advertising and New Media, and collected three Certificates in Television, Outdoor Advertising and Print for clients Renault Nissan Deutschland, Tokai Europe GmbH and Fitness Company Freizeltaniagen, Frankfurt;

Tribal DDB GmbH, Hamburg, won three First Place Mobius awards in Online Advertising and Direct, also taking three Second Place Certificates in the Online medium representing clients Volkswagen AG, Nike Deutschland GmbH, Frankfurt, and Hamburg-Mannheimer Versicherungs-AG, and its own company;

Grabarz & Partner Werbeagentur GmbH, Hamburg, won two First Place awards in Print and Outdoor Advertising as well as three Certificates in the same mediums. Clients were Grabarz, Stem Gruner + Jahr AG & Co.; Winers + Wieners Werbelektorat GmbH and Studio Funk GmbH und Co. KG;

BBDO Duesseldorf GmbH won three First Place Mobius awards in Brochure/Book, Outdoor Advertising and Mixed Media. The firm also won a Certificate in Television. Clients were Deutsche Postbank AG, Bonn, and Deutsche Post AG; PepsiCo Deutschland;

BBDO Stuttgart won three First Place awards in the Brochure/Book and Outdoor Advertising mediums, as well as a Certificate in Direct for client work for Cicero Werkstudio; Kamitei Foundation, Amsterdam, and DaimlerChrysler AG/Mercedes-Benz Trucks;

Winning two Mobius awards were Proximity Germany GmbH, Hamburg, which won its statuettes in New Media and also captured three Certificates in Print. Clients were Deutscher Dialogmarketing Verband, Wiesbaden; Mercedes-Benz and Proximity;

Plan.net Agenturgruppe fur interative Kommunikation, Munich, won two Mobius awards in Online Advertising and two Certificates in Online and Mixed Media for clients Playboy Deutschland and BMW Group, Munich, and Serviceplan Agenturgnuppe;

Kempertrautmann GmbH, Hamburg, captured two First Place awards in Television and two Certificates in Television for projects for Audi AG, Ingoistadt.

Also winning multiple awards were:

JWT Hamburg, Hamburg, which won a First Place in Cinema/In-Flight and two Certificates in Outdoor Advertising for clients Unilever Deutschland GmbH and Heide-Park Soltau Gmbh;

Neue Digitale GmbH, Frankfurt am Main, won a Mobius First Place in New Media and also earned a Certificate award in Online Advertising for client adidas AG, Herzogenaurach;

RTS Rieger Team Werbeagentur GmbH, Dusseldorf, won both a Mobius award and a Certificate in Brochure/Book for client ThyssenKrupp Elevator AG;

Serviceplan Gruppe fur innovative Kommunikation GmbH, Munich, won a First Place award in Point of Purchase and a Certificate in Outdoor Advertising for work for its own company and for client Giller Reisen GmbH;

Draft FCB, Hamburg, won a Mobius award and a Certificate in Cinema/In-Flight for client Beiersdorf AG.

Winning a First Place Mobius award were:

Grey Worldwide GmbH Germany, Duesseldorf, in Outdoor Advertising for Proctor and Gamble;

HEIMAT, Berlin, in Television, for client Hornbach, Bornheim;

Telemaz Commercials GmbH, Dusseldorf, in Television, for client Beiersdorf AG, Hamburg and New York City;

Y & R GmbH & Co. KG, Frankfurt, in Print Advertising for client Yamaha Racing.

Winning Second Place Certificates were:

Euro RSCG Dusseldorf, in Television, for CITROEN Deutschland AG;

Grey Worldwide GmbH, Hamburg, in Outdoor for its “Handelsblatt” campaign;

Rainer Schubert Grafik und Design, Mohrendorf, in Mixed Media, for Siemens AG, Erlangen.

An awards gala is scheduled Feb. 16 at the Directors Guild of America, 7920 Sunset Boulevard, Los Angeles.

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